| Dollar-based buying also lets you reduce your portfolio risk by
making it easy to build a well-diversified portfolio with
representation from a variety of business sectors.
For example, at ShareOwner, instead of buying just one stock
with an affordable $1,000, investors can select a diversified
portfolio of 10 stocks and invest $100 in each of them.
Widely recognized research shows that well-diversified
portfolios of about 20 stocks let investors enjoy virtually all of
the risk reduction that is possible by diversifying across business
As well, growth investors can make their portfolio choices from
ShareOwner’s selection of more than 450 high-quality Canadian and U.S. growth
stocks and ETF's from 20 business sectors.